A satirical and ironic version of the disinformation peddled by hair care brands – this latest Sebamed commercial takes place in a courtroom, where the personification of commonly misused âterms applyâ is the subject of a trial ! A judge questions “applicable conditions,” who pleads not guilty to all charges and blames hair care brands for hiding the truth from consumers. This is in keeping with Sebamed’s core values ââof honesty and clear message that “No shampoo or soap can regrow lost hair, but you can prevent further hair loss by using a scientifically superior shampoo with benefits. of pH 5.5 “.
Shashi Ranjan, Head of Consumer Business, said, âHair loss is one of the biggest concerns of both male and female consumers. Sebamed continuously conducts consumer studies to understand hair problems and formulates effective solutions with pH 5.5 benefits. Through the “#NoConditionsApply” campaign, we are meeting the needs of discerning consumers by revealing the truth behind anti-hair loss product claims. We are confident that our honest and differentiated message on hair loss will resonate with our audience. “