Robomart lets consumers order a marketplace on wheels


Literally a store on wheels, consumers who download the Robomart app and create an account can hail a Robomart at their location to enjoy a next-generation frictionless shopping experience. The company’s app displays the six different types of Robomarts available: Snacks, Grocery, Pharmacy, Coffee, Ice Cream and Fast Food, and shows consumers a menu of available products. Snacks, Grocery and Café Robomarts are all equipped with refrigeration and multi-temperature compartments to keep perishables cool and drinks cold. The Ice Cream and Fast Food Robomarts are currently in development and are expected to launch later this year.

Similar to ride-sharing services, once a Robomart vehicle store is selected and ‘hailed’, the store on wheels arrives at the customer’s location between two and ten minutes. When it arrives, shoppers simply open the vehicle doors with their app, then select their products. Robomart’s RFID-based cashless system allows consumers to pick up the products they want and leave without physically checking in or paying. The automated store tallies the products taken and, within minutes, provides a receipt and charges the payment card on file. Robomart’s solution eliminates out-of-stock and product selection issues as the app shows users a complete list of all available products before the Robomart is called.

The futuristic platform is only available in the Los Angeles area at the moment, but there are plans to expand the usable footprint nationwide. The growth plan is supported by a key partnership with the Miami-based company REEF technology, the leading mobility and logistics hub operator, best known for its large shadow kitchen footprint. REEF manages product storage, labeling, scanning, integrity and replenishment of Robomart stores. Additionally, Robomart is launching a new retailer platform initiative. A turnkey solution allowing retailers to partner with Robomart and send their own branded markets to consumers’ homes, eliminating the time otherwise required for order fulfillment. Robomart claims its branded service can increase deliveries by up to 500%, while retailers will be able to access a robust reporting dashboard for sales data and analytics. Currently, Robomart vehicles have human drivers, but plans are for the company to add self-driving vehicles as it refines self-driving technology and local regulations permit.


This article originally appeared in the PSFK iQ report, Enhancing CX with Frictionless Retail Automation.


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