Pitney Bowes Survey Finds 51% of U.S. Consumers Plan to Postpone Vacation Shopping Until Early 2022 | News


STAMFORD, Connecticut – (BUSINESS WIRE) – December 22, 2021–

Pitney Bowes, a global shipping and courier company providing technology, logistics and financial services, today released new findings from its BOXpoll® consumer surveys. Recent surveys have measured consumers’ awareness of inventory delays during peak season, as well as their outlook and plans to purchase through 2022.

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Supply Chain Disruption Impacts Consumer Plans – BOXpoll (Graphic: Business Wire)

“We’re finding that buyers are paying close attention to headlines about inventory issues and have tempered their expectations accordingly. The results of our BOXpoll survey show that half of consumers (51%) plan to wait until January or February to make some of their purchases, signaling that the holiday shopping season could last until early 2022 ” said Vijay Ramachandran, vice president of global market strategy. E-commerce at Pitney Bowes.

Additional key trends uncovered by the survey include:

  • Among all consumers, 51% plan to wait until January or February to make the purchases initially planned for the holidays.
    • When looking at the younger generations, the percentage increases, with around two-thirds of Gen Z and Millennials expecting sales in 2022.
  • Two-thirds (68%) of consumers expect to find many items out of stock on this holiday, but only a quarter (26%) hold retailers responsible for delays and shortages.
  • Nearly half (45%) of consumers say they haven’t seen the deals they expected at the start of the holiday season, and 43% said they postpone shopping until the holidays to see the best deals.
  • Two-thirds (69%) of consumers expect supply chain issues to continue early next year, and 62% expect them to continue through 2022 .

Pitney Bowes also asked survey respondents what items they would consider waiting to buy until early 2022, rather than buying during the holidays. The most popular product category is electronics, with thirty percent of all consumers holding back their electronics purchases, likely due to current inventory shortages, made worse by chip shortages and the promise of discounts on products. high value products after the holidays. Clothing comes second, with one in five (21%) consumers, one-third (31%) Gen Z and one-quarter (25%) of Millennials waiting for the New Year to shop. .

“Beyond waiting for specific product categories, we anticipate that consumers’ plans for purchases in early 2022 will be strongly motivated by redeeming gift cards, as our recent survey data revealed. . This will likely extend the holiday season even further for retailers, ”said Ramachandran.

With half of U.S. consumers still planning to purchase holiday gifts during the traditional peak season this year, Pitney Bowes also surveyed consumer expectations for the delivery schedule, particularly looking at the importance of dates. Estimated Delivery (EDD) when purchasing holiday gifts.

  • Three-quarters (76%) of shoppers say they will contact customer service if their online order doesn’t arrive by the promised date, but that percentage is halved if a retailer updates an estimated delivery date in follow-up messages.
  • In a situation where a retailer provides an updated delivery date, more than half of Millennials say they will recommend that retailer to friends and family.


The Pitney Bowes BOXpoll® Consumer Survey is a weekly consumer survey of e-commerce news, culture and logistics. Morning Consult conducts weekly surveys on behalf of Pitney Bowes with a national sample of over 2,000 online shoppers. The results included in this press release are taken from surveys conducted over the past month. Interviews were conducted online and data was weighted to approximate a target sample of adults based on age, education, gender, race and region. The results of the full survey have a margin of error of +/- 2 percentage points. Visit www.pitneybowes.com/boxpoll for the latest findings from BOXpoll.

About Pitney Bowes

Pitney Bowes (NYSE: PBI) is a global shipping and courier company providing technology, logistics and financial services to over 90% of Fortune 500 companies. Small business, retail, corporate customers and governments around the world trust Pitney Bowes. to remove the complexity of sending mail and parcels. For more information, visit Pitney Bowes at www.pitneybowes.com.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20211222005074/en/

Brett Cody, Pitney Bowes, (203) 218 ​​1187, brett.cody@pb.com



SOURCE: Pitney Bowes Inc.

Copyright Business Wire 2021.

PUB: 12/22/2021 9:00 a.m. / DISC: 12/22/2021 9:01 a.m.


Copyright Business Wire 2021.


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