Litehouse campaign inspires consumers to be the Dip Master on game day | national news


SANDPOINT, Idaho, January 31, 2022 /PRNewswire/ — Litehouse, Inc.., a 100% employee-owned company and the #1 Refrigerated Salad Dressing (RSD) brand in the United States1, is launching a national campaign encouraging football fans to be the Dip Master on game day with Litehouse dressings and dips. With 37% of fans most looking forward to eating and drinking during the big game2, will he sink it? The campaign encourages consumers to pair Litehouse dressings and dips with their game day favorites or discover unexpected and unique pairings.

Litehouse campaign inspires consumers to be the Dip Master on game day

Litehouse dressings and dips are great for traditional foods like vegetables and fries, as well as more adventurous foods like pizza, meatballs, pickles and more. Will it dive? destination landing page features tips, tricks, recipes and everything consumers will need to be the dip master at their game day party.

Jen Curley, aka @snackqween on TikTok, will serve as the campaign’s official Dip Master, creating video content featuring recipes, dip tips and game day inspiration. Curley, who has over a million followers on TikTok, is known for her adventurous and playful approach to food and is a longtime fan of Litehouse Homestyle Ranch Dressing & Dip. Curley’s content will be shared on his TikTok as well as Litehouse social channels, the landing page and in digital ads.

“The big game is the occasion that brings everyone together, but snacks and food are what get people talking and having fun.” Heidi Wiber, Brand Manager, Litehouse. “We believe the best snacks are the dipped ones and Litehouse offers a variety of delicious dressings and dips that no dip station is complete without.”

The campaign also includes a general public competition for a chance to win a $5,000 tailgate package, including smart TV, power station, tailgate grille and more.

With more than a billion wings consumed on average during big game3, and 47% of those wing-eaters using the ranch for soaking4, the promotion is strategically timed to support retailers during a critical consumer buying period by driving sales and increasing retail basket ring size. In-store promotion for the campaign includes branding on hangers, IRCs and shelf stickers, and promotional pricing on participating Litehouse products, as well as partnering with retailers on digital marketing tactics to reach consumers where they are online.

Litehouse products including 20 oz Family Ranch Dressing & Dip, 15.5 oz Homemade Ranch Dressing & Spread, 13 oz Chunky Blue Cheese Dressing & Dip, and Guacamole Herb Mix are available in the refrigerated aisle at grocery retailers nationwide.

To learn more about the Will it Dip? campaign, including dipping tips from Dip Master Jen Curley, contest rules and eligibility and more, follow Litehouse on social or visit

About Litehouse:

Litehouse, Inc. started in the Hope, Idaho Hawkins family restaurant over 50 years ago. Since then, it has become a leader in refrigerated salad dressings, dips, sauces, cheese and other innovative consumer packaged products, manufacturing these delicious products at its five US facilities based in Idaho, Michigan, Utah, and Virginia. Litehouse offers its diverse portfolio of products through general retail, e-commerce, food service, delicatessen, member stores and value-added products, where Litehouse products are presented in kits meals and salads. Litehouse is proud to be 100% employee-owned, and each employee-owner maintains high standards of quality and innovation.

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1 IRI Total US MULO and Nielsen Homescan

2 Numerator Survey, January 2021

3 National Chicken Council Chicken Wings Annual Report

4 Annual Salad Dressing Flavor Trend Survey commissioned by Litehouse, July 2021

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SOURCE Litehouse, Inc.


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