How social commerce helps Botnal reach the right consumers

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Consumer Awareness of the benefits of natural products, along with growing environmental concerns, are expected to increase the demand for organic products in the coming years. Additionally, chemical-free products are also gaining popularity with young people and millennials who choose to support organically grown beauty products.

Apart from this, sustainability is not something we have to bet on, but something that is necessary for our future. Our development must be in unison with our future and for this, sustainability in every industry is necessary. The more eco-aware the public becomes, the more determined they will be to change old habits and strive to live a holistically sustainable life.

Seizing the opportunity, Himangi Dhir founded Botnal in 2021 with the aim of creating organic, unique and clean beauty products that heal the skin from within. Botnal stands for Botanical and Natural, and the brand’s mission is to build a community of people who feel empowered and confident in their skin.

Botnal offers products which are not currently available in the Indian market such as essences, neck creams and anti-pollution serums. In such a saturated industry, the company offers targeted solutions with customer education so they can get everything they need for their skin care regimen using only ingredients that really work for skin concerns. targeted.

Why the road to sustainable development?
Botnal believes that its development must be in unison with our future and for this, sustainability in every industry is necessary. If natural resources are not sustainable, development will stagnate after a while.

Our conscious consumption is on the rise and with this, skincare brands and the wellness industry need to focus on making products using ingredients and packaging that are less harmful to our environment. The more eco-aware the public becomes, the more determined they will be to change old habits and strive to live a holistically sustainable life. Sustainable means safe, it means being transparent with your consumerDhir explained.

Reach consumers
Nowadays, when sustainability is the main requirement of the industry, consumers are overwhelmingly opting for clean and sustainable beauty brands to make a difference and to use chemical-free products for a healthy lifestyle. In this scenario, word of mouth plays a decent role in order to spread the brand to the consumers.

Our marketing strategy includes digital marketing, public relations, influencer marketing, SEO and SMO. We will also venture into radio and newspaper advertisements at a later stage.“, she said.

Currently we retail through online channels such as Amazon, Trell, Snapdeal, Flipkart, Myntra and our own website. We also export overseas through online websites. Additionally, we sell through offline stores such as Modern Bazaar and salons such as Hair We R. In the future, we will also be available on Nykaa and Purplle. We also plan to be present in niche pharmacies, hair salons and shop-in-shops,” she further added.

The omnichannel way?
Botnal is present on both online and offline channels and plans to further strengthen its omnichannel presence.

We also take orders on WhatsApp. While we continue to have strong onboard distribution channels, our omnichannel Attendance should continue to grow. This will give our customers the opportunity to not only shop online but also offline,she said.

Technical integration
In today’s world, a brand that does not take advantage Technology will soon perish. In the digital age, it becomes essential for a brand to explore digital opportunities in order to grow.

Digitization is everything! We are listed on e-commerce websites and our own website and review more e-commerce platforms in the future. Our marketing strategy relies primarily on digital marketing because digital is the way to go, especially since the pandemic. We leverage social commerce through Instagram Ads, Influencers, Facebook Ads, PR, SMO and SEO. We strongly believe that technology affects a brand’s ability to communicate with its customers. Brands need to interact with customers quickly and clearly. Our website allows our customers to find answers to their questions after hours. Additionally, our expedited shipping options allow us to move products across a wide geographic area,she asserted.

Future goals
Over the next two years, Botnal plans to launch 48 single-ingredient products for men, women and children. It will also develop a range designed exclusively for children and men. He also plans to raise funds after 18 to 24 months.

We plan to introduce new product categories such as face moisturizers, sunscreens, body serums, hair serums and baby care in the new future.“, she concluded.

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