High Tide Reports Approximately $1.37 Million in Retail Sales on 4/20, Releases Update to Cabana Club Membership Numbers

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4/20 PRIZE PACKAGE WINNER

To celebrate the growth of the company’s Cabana Club Loyalty Program and in commemoration of 4/20, High Tide has selected the winner of this exclusive prize through a random draw on April 20, 2022 to 4:20 p.m. Mountain Time. The lot consists of a hybrid car worth approximately $42,000or cash equivalent, plus an all-expenses-paid round trip to Calgary and dinner with Raj Grover, president and CEO of the company. The Society is delighted to announce that the award has been presented to Kyle Pinington.

“These robust sales figures of 4/20 exceeded our expectations and reflect our strategy of rapid and successful organic growth based on acquisitions. Our Cabana Club loyalty program has also seen impressive growth, growing to approximately 478,000 members. as of yesterday, which is a 95.1% increase since we launched our discount club model six months ago on October 20, 2021. I’m thrilled with the success of our Cabana Club prize pack, which was the first of its kind in the North American cannabis industry, and based on all the positive feedback from our members, I’m happy to announce that we have decided to make the contest an annual 4/20 tradition at Canna Cabana,” said Raj Grover, President and CEO of High Tide. “Our sales numbers and continued revenue growth, particularly from our e-commerce platforms, further validates our growth strategy in United States which, unlike most of our competitors, is not dependent on federal cannabis legalization and instead relies on accretive acquisitions that drive revenue growth today. The future looks bright for our continued momentum, and I look forward to all that remains to come throughout 2022 and beyond,” Mr. Grover added.

GRANT OF OPTIONS

Separately, High Tide has granted 40,000 stock options to certain employees, the price of which is determined by the closing price of the TSX Venture Exchange on the day before this press release, exercisable over a period of three ( 3) years, which vest entirely over a period of two (2) years.

ABOUT HIGH TIDE

High Tide is a leading retail-focused cannabis company with global physical and e-commerce assets. The company is Canada’s largest non-franchise recreational cannabis retailer by revenue, with 117 current locations spanning Ontario, alberta, Manitobaand Saskatchewan. High Tide featured in Report on Business magazine’s third annual ranking from Canada Top Growing Companies in 2021 and was named among the 10 Best Performing Stocks in Diversified Industries in the 2022 TSX Venture 50™. The Company is also North America first and only cannabis discount club retailer, with Canna Cabana, Meta Cannabis Co. and Meta Cannabis Supply Co. banners, with additional locations under development across the country. High Tide’s portfolio also includes retail kiosk and smart locker technology – Fastendr™. High Tide has been serving consumers for over a decade through its established e-commerce platforms including Grasscity.com, Smokecartel.com, Dailyhighclub.com and Dankstop.com and most recently in the hemp-derived CBD space through Nuleafnaturals.com, FABCBD.com, BlessedCBD.co.uk and BlessedCBD.de, as well as its wholesale distribution division under Valiant Distribution, including licensed entertainment manufacturer Famous Brandz. High Tide’s strategy as a parent company is to expand and strengthen its integrated value chain, while providing a complete customer experience and maximizing shareholder value.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For more information on High Tide Inc., please visit www.hightideinc.com, its profile page on SEDAR at www.sedar.com and its profile page on EDGAR at www.sec.gov.

CAUTION REGARDING FORWARD-LOOKING STATEMENTS

Certain statements contained in this press release are forward-looking information or forward-looking statements. Such information and statements, referred to herein as “forward-looking statements”, are made as of the date of this press release or the effective date of the information described in this press release, as the case may be. Forward-looking statements relate to future events or future performance and reflect current estimates, predictions, expectations or beliefs regarding future events. Any statement that expresses or involves discussions regarding predictions, expectations, beliefs, plans, projections, goals, assumptions or future events or performance (generally, forward-looking statements can be identified by the use of words such as “outlooks”, “expects”, “anticipates”, “anticipates”, “anticipates”, “plans”, “projects”, “estimates”, “considers”, “assumes”, “needs”, “strategy”, “goals”, “objectives”, or variations thereof, or indicating that certain actions, events or results “may”, “may”, “could”, “will”, “might” or “will “undertaken, will occur or be achieved, or the negative of any of these similar terms or expressions, and any other similar terminology) are not statements of historical fact and may be forward-looking statements.

These forward-looking statements are based on assumptions which may prove to be incorrect, including, but not limited to, High Tide’s ability to execute its business plan and that High Tide will receive one or more licenses from Alberta Gaming , Liquor & Cannabis, from British Columbia Liquor Distribution Branch, Liquor, Gaming and Cannabis Authority of Manitobaliquor and gaming commission Ontario or the Saskatchewan Liquor and Gaming Authority permitting it to operate Canna Cabana Inc. High Tide considers these assumptions to be reasonable under the circumstances. However, there can be no assurance that one or more of the governmental, industry, commercial, operational or financial objectives set forth herein will be achieved. Forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause actual results, performance or achievements, or industry results, to differ materially from any results, performance or achievements expressed or implied. -understood by these forward-looking statements. .

the frontthe forward-looking statements contained herein speak only as of the date of this press release. Except as required by law, High Tide has no obligation to notify anyone if it becomes aware of any inaccuracy or omission in any forward-looking statement, nor does it intend or assume any obligation to update or revise these forward-looking statements. – forward-looking statements to reflect new events or circumstances. All forward-looking statements included in this press release are expressly qualified by this cautionary statement and, unless otherwise stated, are made as of the date of this press release.

This press release does not constitute an offer to sell or a solicitation of an offer to buy any of the securities of The United States of America. The Securities have not been and will not be registered under the United States Securities Act of 1933 (the “1933 Act”) or any state securities law and may not be offered or sold in United States or to US Persons (as defined in the 1933 Act) unless they are registered under the 1933 Act and applicable state securities laws, or an exemption from such registration be available.

SOURCE High Tide Inc.

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