Gucci and Polimoda launch a joint master’s degree in Retail Management


Florence, Italy – Polimoda, one of Italy’s most prestigious fashion schools, is launching a Masters in Fashion Retail Management in partnership with Gucci.

The nine-month course, which begins in April 2018, will cover management of retail, finance, merchandising and marketing and will be taught, in part, by managers from Gucci, who will be guest lecturers. The Italian fashion house, which belongs to the French conglomerate Kering, will also offer some graduates internships or job opportunities within the Kering network.

“The Fashion Retail Management course will be particularly interesting for combining the know-how and flexibility of a fantastic company like Gucci with the unique vision of Millennials themselves,” says Danilo Venturi, Director of Polimoda. “Retail is one of the key areas of fashion that’s really changing right now,” he continues. “It follows the needs and thoughts of Millennials who are perhaps the largest consumer group. “

Gucci Headquarters in Florence | Source: courtesy

Founded in 1986, the private school has grown into one of the country’s leading fashion education centers. The partnership with Gucci will add to Polimoda’s range of mastery collaborations with organizations ranging from trend forecasting agency WSGN to e-merchant Luisa Via Roma.

For Gucci, the collaboration with Polimoda will be the Italian house’s first major partnership with an educational institution.

“Retail is at the heart of this business,” said Marco Bizzarri, President and CEO of Gucci. “Over the past two and a half years at Gucci, we’ve clearly demonstrated that a new, contemporary and cheerful retail environment… really makes a difference.”

In the first half of 2017, Gucci’s sales increased by 43.4%. The brand has experienced exceptional performance since Bizzarri and Creative Director Alessandro Michele rebooted the brand for Millennials with Michele’s signature pie-maximalist aesthetic.

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