The direct selling industry saw record retail sales in 2021 in the United States, according to the Direct Selling Association’s (DSA) Direct Selling Growth and Outlook Survey for 2021.
“The direct sales channel in the United States has seen record sales and growth during the pandemic,” said Joseph N. Mariano, president of DSA. “As expected, in 2021 the number of direct sellers approached pre-pandemic levels following the significant increase in 2020. Our channel’s impact on local economies, its philanthropic contributions to communities across the countries and the demonstrated resilience of the business model represent a continuous dynamic for stable and sustainable growth.
The channel served 44.6 million customers, resulting in a 6.4% increase in retail sales, or $42.7 billion. The number of direct sellers fell 5.2% in 2020 to 7.3 million, a number that remains higher than the total reported the previous year.
“Innovation and flexibility are hallmarks of direct selling businesses, benefiting direct sellers and consumers alike,” Mariano said. “The public’s opinion of the direct selling channel, in large part for how well it has adapted to a rapidly changing and disruptive world, may be the industry’s greatest achievement. Direct sellers and customers entered this decade with incredible momentum and respect. »