BharatPe co-founder Ashneer Grover says Indians are ‘most spoiled’ consumers


The Indian client is the most spoiled in the world, BharatPe co-founder Ashneer Grover said of his time at Grofers, now known as Blinkit.

Speaking on a talk show, Grover said, “Indians need everything at a cheap price which should also be small and even after that our consumers are looking for discounts.”

In India there is an issue of MRP (maximum retail price) where a company cannot sell a product above that price compared to the West where there is no MRP, Grover said. , adding that most Indians are unwilling to pay for the service and with MRP being capped, it is very difficult to build a consumer-centric business.

Grover further added that people still have not deciphered the business model of groceries in India, sharing examples that only two or three companies have withstood the competition and excelled in the domestic market.

Grover is currently embroiled in a legal battle with Kotak Mahindra Bank over an alleged viral audio clip, where he was seen abusing and threatening a Kotak employee for missing a stock allotment during the initial public offering of FSN E-Commerce Ventures, which operates online. fashion and wellness company Nykaa.

Grover later reportedly said he was ‘twisted by the arms’ by the company’s investors into going on leave and that he had lost faith in CEO Sameer Suhail, and should be fired. .

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