The future of the digital store in retail
August 20, 2021
4 minutes to read
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Retail is entering a period of extraordinary change. More and more people are opting for the box delivered to their door, putting pressure on traditional business models such as retail. Of course, technology plays an important role, but it’s not the only force at work. New business models are forming that will have a profound influence on e-commerce and the broader retail value chain. At the same time, consumer expectations and habits are changing.
Shopping these days is mostly one or two options that include going to the store and buying online. In post-pandemic conditions, many customers want stores to create an environment where shopping becomes an event in itself. This translates into highly interactive and engaging online and real-world experiences. Providing unique and physical shopping experiences, both online and in person, will become an important way for brands to strengthen and differentiate their value proposition.
Towards a mobile-friendly shopping experience
Mobile devices have already established themselves as a crucial platform for digital information and communications, and so have retail and commerce.
Most of the customer’s discoveries are made through WhatsApp groups or through nearby Google searches. The real-time component of location analytics will allow merchants to adjust their marketing and real-time engagement to meet the needs of an individual consumer, enabling a more flexible approach to marketing.
Retailers easily interact with customers through platforms such as WhatsApp, Facebook and Instagram by sending contextual and relevant messages and marketing offers. Another important benefit of these platforms for merchants is the ability to engage customers after they leave a physical store by offering them suggestions and specials related to the product they have expressed interest in.
Increase in digital payment and shipping options
The success of an e-commerce retail business is determined by a variety of factors. Retailers have a plethora of options for developing a loyal following, from product design to marketing. With countless companies opening stores resulting in a highly competitive climate, it is becoming essential for stores to implement new technologies, such as digital payment methods.
Over the next five years and beyond, we anticipate explosive growth in mobile payments for online goods and services. It simplifies payment options and improves convenience for consumers, thereby encouraging them to pay with their mobile phones.
While shipping might not be the most exciting aspect of your customer’s experience, order fulfillment is one of the top priorities and most crucial components of an ecommerce business. , that a buyer will have with your goods. It’s a race for free and fast delivery. About 48% of shoppers factor in shipping costs when looking for products online.
Key Benefits of Shipping for Retail
More choice and convenience: Small businesses can compete with industry giants and stand out by making their services more convenient. Provide a variety of popular delivery choices, such as collection and drop-off points, to provide customers with a more personalized experience.
End-to-end experience: Customers want to be notified of their purchases, with 58% checking the status of their order at least twice and 88% using text or email to be notified. While convenience and choice are the two most essential factors for consumers when it comes to shipping, up-to-date tracking information is the second most critical factor.
Optimization and information: Shipping, like any other service or business decision, can only be improved with valuable information gleaned from accurate data. Shipping management software connects businesses with all the information they need to ensure they are using the best, most cost-effective courier services by tracking charges and information for every order in a central location.
Digital catalog: an imperative way to satisfy new age customers
There are three reasons why you should use digital catalogs for your retailer’s business.
Very accessible: The digital catalog makes it much easier for your customers to edit it anytime, anywhere. Your customers will no longer have to lug around a bulky printed catalog that is easily misplaced. The only thing they need is internet access.
Practice: Digital catalogs are a useful solution because they allow the greatest flexibility in terms of finding and using products.
Order products instantly: The shopping process is shortened to just a few steps when customers continue with the digital catalog: click to add to cart, then complete the checkout process with ease.
Because most customers make emotional decisions, the key rule for store owners is to make the buying process as easy as possible. These digitally integrated in-store solutions are exclusively focused on customer and merchandiser tasks as they not only increase digital sales but also help you find new audiences with multiple digital tools that were previously inaccessible.