Retail sales of two-wheelers Sep 2021
FADA has asked all two-wheeler manufacturers to introduce special regimes for customers especially in the entry-level segment (up to 125cc)
The two-wheeler segment in the Indian automotive industry, unlike other segments, saw lower sales year-on-year. Compared to the 10 33 895 two-wheelers sold in September of last year, only 9 14 621 units were sold in September of this year. This resulted in a year-over-year decline of 11.54 percent.
FADA said the weak sales growth could be attributed to soaring fuel prices and declining purchasing power. Consumers, especially for the entry-level segment in rural India, are preventing themselves from meeting their mobility needs. This also resulted in lower sales volume in the entry-level two-wheeler segment.
Slow growth in the entry-level segment
The performance of this segment is now becoming critical for the global two-wheeler to return to the path of recovery. In addition, the shortage of semiconductor chips has also started to impact the 150+ cc motorcycle segment. However, the good thing to note is that dealer inventories have increased by up to 30-35 days as dealers are basing their hopes on a successful holiday season.
In the first half of the current fiscal year 2021 (April to September 2021), a total of 52,31,441 two-wheelers were shipped by OEMs across the country. During the same period last year, a total of 41 12,656 units were sold, resulting in an annual growth of 27.20%. Indeed, during the same period last month, the country was gravely reeling from the effects of the Covid-19 pandemic which had affected all industries.
Retail Sales of Two Wheels in September 2021 – Hero, Honda Lead
The biggest contributors to two-wheeler sales volume in September 2021 were Hero MotoCorp, Honda, TVS Motor and Bajaj Auto. While Hero generated a sales volume of 2,75,882 units last month, Honda was in second place with 2,40,527 units.
|Two wheel OEM||SEP’21||SEP’20|
|1. Heroes||2 75 882||3 47 504|
|2. Honda||2 40 527||2 65 615|
|3. Televisions||1 40 549||1 59 239|
|4. Bajaj||1,16,252||1 23 742|
|5. Suzuki||45,617||41 420|
|6. Yamaha||40 044||44 919|
|7. Royal Enfield||32 913||42,489|
|8. Electric hero||6 289||993|
|9. Vespa / Aprilia||3,729||3,442|
|10. Okinawa||3 264||552|
|11. Jawa||2390||2 194|
|13. PURE VE||1337||104|
|Total||9 14 621||10 33 895|
TVS recorded a monthly volume of 1,40,549 units while Bajaj shipped 1,16,252 units to dealers across the country last month. Japanese bicycle makers Suzuki and Yamaha occupied fifth and sixth places with 45,617 and 40,044 units sold, respectively. Royal Enfield shipped 32,913 bikes last month.
Manufacturers of electric two-wheelers such as Hero Electric and Okinawa also marked their presence with a significant sales volume of 6,289 units and 3,264 units. Both brands posted significant year-on-year growth of 993 units and 552 units recorded in September of last year respectively.
The way forward for OEMs
While OEMs face many challenges in the coming months, there are some positives that come as a relief. The vaccination program has gained momentum in recent months, negating the chances of a speculated third wave of Covid infections in the near future.
In addition, with the gradual opening of offices and educational establishments, a marginal recovery process to start in the two-wheeler space is planned. Therefore, FADA urged all two-wheeler OEMs to roll out special promotion programs so that they can launch two-wheeler retail for a faster recovery.