65% of consumers switch to plant-based products as Beyond and DoorDash extend barbecue offering – vegconomist
While a national survey by the delivery app DoorDash finds that the majority of Americans in the United States (73%) consider barbecue grilling a must-do activity this summer, the survey also shows that most consumers (65%), especially millennials, also choose herbal options based on a healthier lifestyle.
With that data in mind, alternative meat leader Beyond Meat has extended its partnership with DoorDash to sell their limited edition plant-based grilling kits through Labor Day weekend. The kit includes the new Beyond Burger, which is healthier than previous versions with 35% less total and saturated fat than 80/20 beef, as well as fewer calories and no cholesterol.
Beyond Meat was recently involved in a partnership news series as it seeks to consolidate itself as a market leader in the alternative meat sphere. Offerings include American fast food chain Panda Express as well as expansion with A&W Canada with the introduction of Beyond Meat Nuggets. Pizza Hut also recently extended its partnership with Beyond Meat to the UK.
DoorDash BBQ Kits include the new Beyond Burger, plus cooking tools, apron, mittens, and recipe card. Limited Edition kits are available for on-demand delivery from DashMart for $ 14.99 in select US markets.
“There is nothing more classic and delicious than a perfectly grilled juicy burger on a hot summer day. We’ve made this classic pastime even better this summer with the great taste and nutritional benefits of our newest Beyond Burger, and the unbeatable convenience of having it delivered to your barbecue in under an hour, ”said Rebecca Infusino. , Vice President of Retail Sales, Beyond Meat.